Majoring in Public Relations

Majoring in Public Relations Public relations is a worthwhile specialization for business majors who have an interest in marketing, advertising, and communication. Public relations (PR) professionals have the important responsibility of nurturing relationships between a company and its clients, customers, shareholders, the media, and other important parties central to a business. Nearly every industry employs public relations managers, which means that opportunities abound for individuals with a PR degree. Public Relations Degree Options There are public relations degree options at every level of study: Associate Program  - This undergraduate program lasts for two years and can be found at many small community colleges. Programs at this level commonly have a lot of general education classes and a small number of specialized classes in communications or public relations.  Bachelor Program  - This undergraduate program lasts for four years and can be found at most colleges and universities. Programs typically include a mix of general education courses and public relations courses. Some schools allow students to customize their education with specialized electives.  Masters Program  - This graduate program is for students who have already earned an undergraduate degree; it typically lasts two years and can be found at graduate schools and business schools. Masters programs, particularly MBA programs, commonly feature core business courses along with specialized courses in public relations. Many programs include opportunities for hands-on experiences.   Business majors interested  in working in the public relations field will be well-served with a four-year undergraduate degree. Most employment opportunities require at least a bachelors degree. However, there are some students who get their start by earning an associates degree with a specialization in communications or public relations. A masters degree or an  MBA degree  is advisable for students interested in a high-up position, such as a supervisory or specialist position. A dual MBA degree in public relations and advertising or public relations and marketing may also be beneficial.   Finding a Public Relations Program Business majors interested in pursuing a public relations specialization should have no problem locating degree programs at any level. Use the following tips to find the right program for you. Look for a program that is accredited. Accreditation  ensures a quality education and improves your chances of career success.Look at ranking lists from organizations like  U.S. News World Report  to see which public relations programs are considered among the best,If youre interested in working for a specific company, do some research to see which schools that company typically recruits from.   Public Relations Coursework Business majors  who want to work in public relations will need to learn how to  create, implement, and follow through with a public relations campaign. Courses will generally center on topics like: MarketingAdvertisingCommunicationsPromotional writingSpeech writingMedia planningCreative strategy  StatisticsEthics Working in Public Relations Public relations professionals can work for a specific company or for a PR firm that handles a wide variety of companies. Applicants  with a respected degree and a good understanding of various marketing concepts will have the best job opportunities.   To learn more about working in public relations, visit the Public Relations Society of America website.  The PRSA is the world’s largest organization of public relations professionals. Membership is open to recent college graduates and seasoned professionals. Members have access to educational and career resources as well as networking opportunities.   Common Job Titles Some of the most common job titles in the public relations field include: Promotions Assistant  - A promotions or advertising assistants handle communications and work on promotional campaigns.Public Relations Specialist  - PR or media specialists work with the media and help clients communicate with the public.  Public Relations Manager  -  Public relations managers or directors supervise PR departments. They perform many of the same duties as PR specialists.

Andrew Cunningham - Admiral Andrew Cunningham - World War II - Royal Navy

Andrew Cunningham - Admiral Andrew Cunningham - World War II - Royal Navy Andrew Cunningham - Early Life Career: Andrew Browne Cunningham was born January 7, 1883, outside Dublin, Ireland. The son of anatomy professor Daniel Cunningham and his wife Elizabeth, the Cunninghams family was of Scottish extraction. Largely raised by his mother, he began schooling in Ireland before being sent to Scotland to attend the Edinburgh Academy. At the age of ten, he accepted his fathers offer of pursuing a naval career and left Edinburgh to enter the Naval Preparatory School at Stubbington House. In 1897, Cunningham was accepted as a cadet in the Royal Navy and assigned to the training school aboard HMS Britannia at Dartmouth. Highly interested in seamanship, he proved a strong student and graduated 10th in a class of 68 the following April. Ordered to HMS Doris as a midshipman, Cunningham traveled to the Cape of Good Hope. While there, the Second Boer War began ashore. Believing there to be opportunity for advancement on land, he transferred to the Naval Brigade and saw action in Pretoria and Diamond Hill. Returning to sea, Cunningham moved through several ships before commencing sub-lieutenants courses at Portsmouth and Greenwich. Passing, he was promoted and assigned to HMS Implacable. Andrew Cunningham - World War I: Promoted to lieutenant in 1904, Cunningham passed through several peacetime postings before receiving his first command, HM Torpedo Boat #14 four years later. In 1911, Cunningham was placed in command of the destroyer HMS Scorpion. Aboard at the outbreak of World War I, he took part in the failed pursuit of the German battlecruiser SMS Goeben and cruiser SMS Breslau. Remaining in the Mediterranean, Scorpion participated in the early 1915 attack on the Dardanelles at the beginning of the Gallipoli Campaign. For his performance, Cunningham was promoted to commander and received the Distinguished Service Order. Over the next two years, Cunningham took part in routine patrol and convoy duty in the Mediterranean. Seeking action, he requested a transfer and returned to Britain in January 1918. Given command of HMS Termagent in Vice Admiral Roger Keyes Dover Patrol, he performed well and earned a bar for his DSO. With the end of the war, Cunningham moved to HMS Seafire and in 1919 received orders to sail for the Baltic. Serving under Rear Admiral Walter Cowan, he worked to keep the sea lanes open to newly independent Estonia and Latvia. For this service he was awarded a second bar for his DSO. Andrew Cunningham - Interwar Years: Promoted to captain in 1920, Cunningham moved through a number of senior destroyer commands and later served as Fleet Captain and Chief of Staff to Cowan in the North America and West Indies Squadron. He also attended the Army Senior Officers School and the Imperial Defense College. Upon completing the latter, he received his first major command, the battleship HMS Rodney. In September 1932, Cunningham was elevated to rear admiral and made Aide-de-Camp to King George V. Returning to the Mediterranean Fleet the following year, he oversaw its destroyers which relentlessly trained in ship handling. Raised to vice admiral in 1936, he was made second in command of the Mediterranean Fleet and placed in charge of its battlecruisers. Highly regarded by the Admiralty, Cunningham received orders to return to Britain in 1938 to assume the post of Deputy Chief of the Naval Staff. Taking this position in December, he was knighted the following month. Performing well in London, Cunningham received his dream posting on June 6, 1939, when he was made commander of the Mediterranean Fleet. Hoisting his flag aboard HMS Warspite, he began planning for operations against the Italian Navy in case of war. Andrew Cunningham - World War II: With the beginning of World War II in September 1939, Cunninghams primary focus became protecting the convoys that supplied British forces in Malta and Egypt. With the defeat of France in June 1940, Cunningham was forced to enter into tense negotiations with Admiral Rene-Emile Godfroy regarding the status of the French squadron at Alexandria. These talks were complicated when the French admiral learned of the British attack on Mers-el-Kebir. Through skillful diplomacy, Cunningham succeeded in convincing the French to allow their ships to be interned and their men repatriated. Though his fleet had won several engagements against the Italians, Cunningham sought to dramatically alter the strategic situation and reduce the threat to Allied convoys. Working with the Admiralty, a daring plan was conceived which called for a nighttime air strike against the Italian fleets anchorage at Taranto. Moving forward on November 11-12, 1940, Cunninghams fleet approached the Italian base and launched torpedo planes from HMS Illustrious. A success, the Taranto Raid sank one battleship and badly damaged two more. The raid was extensively studied by the Japanese when planning their attack on Pearl Harbor. In late March 1941, under heavy pressure from Germany to halt the Allied convoys, the Italian fleet sortied under the command of Admiral Angelo Iachino. Informed of enemy movements by Ultra radio intercepts, Cunningham met the Italians and won a decisive victory at the Battle of Cape Matapan on March 27-29. In the battle, three Italian heavy cruisers were sunk and a battleship damaged in exchange for three British killed. That May, following the Allied defeat on Crete, Cunningham successfully rescued over 16,000 men from the island despite taking heavy losses from Axis aircraft. Andrew Cunningham - Later War: In April 1942, with the United States now in the war, Cunningham was appointed to the naval staff mission to Washington, DC and built a strong relationship with the Commander-in-Chief of the US Fleet, Admiral Ernest King. As a result of these meetings, he was given command of the Allied Expeditionary Force, under General Dwight D. Eisenhower, for the Operation Torch landings in North Africa late that fall. Promoted to admiral of the fleet, he returned to the Mediterranean Fleet in February 1943, and worked tirelessly to ensure that no Axis forces would escape from North Africa. With the conclusion of the campaign, he again served under Eisenhower in commanding the naval elements of the invasion of Sicily in July 1943 and the landings in Italy that September. With the collapse of Italy, he was present at Malta on September 10 to witness the formal surrender of the Italian fleet. Following the death of the First Sea Lord, Admiral of the Fleet Sir Dudley Pound, Cunningham was appointed to the post on October 21. Returning to London, he served as a member of the Chiefs of Staff committee and provided overall strategic direction for the Royal Navy. In this role, Cunningham attended the major conferences at Cairo, Tehran, Quebec, Yalta and Potsdam during which plans for the invasion of Normandy and defeat of Japan were formulated. Cunningham remained First Sea Lord through the end of the war until his retirement in May 1946. Andrew Cunningham - Later Life: For his wartime service, Cunningham was created Viscount Cunningham of Hyndhope. Retiring to Bishops Waltham in Hampshire, he lived in a house that he and his wife, Nona Byatt (m. 1929), had purchased before the war. During his retirement, he held several ceremonial titles including Lord High Steward at the coronation of Queen Elizabeth II. Cunningham died at London on June 12, 1963, and was buried at sea off Portsmouth. A bust was unveiled in Trafalgar Square in London on April 2, 1967 by Prince Philip, Duke of Edinburgh in his honor. Selected Sources History of War: Admiral Andrew Cunningham Royal Navy Museum: Andrew Cunningham

CODE OF ETHICS Essay Example | Topics and Well Written Essays - 1000 words

CODE OF ETHICS - Essay Example I hope that the code of ethics that I have come up with would be of interest to you and inspire others who have plans to be a healthcare associate. Sincerely yours, Name of Student My Code of Ethics as a Healthcare Associate A healthcare professional is a person that people trust to provide them not only with medical attention but also treatment that is fair and appropriate according to the policies and laws governing healthcare. Therefore, as an ethical healthcare professional, I will ensure that I meet, if not exceed, the statements below in practicing my profession. I. To practice integrity and respect at all times ensuring that I uphold the values and regulations set by the healthcare system that I work for. II. To avoid exploitation of one’s position in order to achieve financial or personal gain at the expense of others. III. To value the trust given by the people and retreat from transactions or activities that could affect or have a negative impact on the healthcare sy stem or the profession. IV. To treat everyone fairly and avoid discrimination at all times. V. To take on jobs that one can proficiently handle and has ample knowledge on based on trainings and experience on the subject. VI. To establish trust from patients as well as colleagues by helping in providing an environment that is safe and free from harassment, violations and any actions that give off a negative light on the system. VII. To provide sufficient information to patients to enable them make an informed decision regarding their health. VIII. To be truthful and honest in all forms of transactions with employees and patients. IX. To report any abuse on these codes to the ethics committee. As a healthcare practitioner, it is very important to adhere to the policies set by the healthcare system that one works for. Codes of ethics are in place for a reason (Dominion, 2010). By practicing integrity and respect not only to patients but also to colleagues, the environment becomes such that the transactions and/or interactions with everyone is done with integrity, respect for life and other’s opinions and preferences. It is sometimes unavoidable for people in position to exploit the power they have over others. It is very important that the people who can do something remain honest and with integrity so that the healthcare system continues to be trusted by the public. Using one’s power in order to advance another is not only selfish but also wrong. (American College of Healthcare Executives [ACHE], 1996) It sheds a negative image on the healthcare system and its workers. Therefore, when one can be paid off or be coerced whether by money or by other means, it becomes something that in very untrustworthy. One of the most important factors in this type of business is trust, therefore, by being fair and just, trust can be established. Earning the trust of patients is a little difficult since one has to establish credibility not only on giving them the co rrect solution to their concerns but also in keeping their confidences. Patients must have the peace of mind that their concerns or issues are kept at the strictest confidence and that it will not be disclosed to anyone else at any cost. (ACHE, 1996) This same principle goes to

Management and Leadership Situations Essay Example | Topics and Well Written Essays - 1250 words

Management and Leadership Situations - Essay Example The concept of the world under one umbrella (Globalization) has liberalized the management principles also. Management styles and methodologies have undergone drastic changes over the past two decades because of the introduction of scientific management theories in the organizations. Most of the autocratic approaches have given way to democratic approaches. Business is more oriented towards building relationships between the organization and the employees and also with the organization and the customers or public. The relationship between the employees and the organization should be in good condition for the growth of the organization. The employees should feel happy about the working conditions and the wages in order to deliver maximum productivity. If any damages caused, to the employee- organization ties up, the business may badly affect. On the other hand in some situations, the management may be forced to implement certain strategies for the benefit of the organization which may result in increased workload for the employees. Consider the following case. Your store is having an after holiday sale. All merchandise will be discounted 50% in order to make up for money lost before the holidays because of the weak economy. The store must close at its’ usual time of 10 pm so not to turn away customers but will reopen at 6 AM the following day. Although the staff is tired from a 12 hour day, they must stay past their assigned shift to complete a merchandise inventory and discount the merchandise before the opening the next day. What should the manager do?

Anti Virus Uses And Benefits Computer Science Essay

Anti Virus Uses And Benefits Computer Science Essay This report presents antivirus protection, its definition and different types of. It shows how it is important of this program to protect computer. Because attacker spread viruses around the world, people need strong and effective antivirus program to prevent their computers from these viruses. In this report, will be mentioned the idea of antivirus protection types, how its work and which methods use and benefits of this program. Introduction A  computer virus  is a  computer program  that can copy itself and infect a computer. It is also used to refer to other types of  malware, including to  adware  and  spyware  programs that do not have the reproductive ability. In fact, the world has witnessed great development in the computer world and most of businesses have become highly dependent on the computer. Since most computers are now connected to the Internet it is increasing the chance for spreading these viruses which necessitated the presence of powerful software to protect computers from these threats. Antivirus software is a simple tool to use, but it has a large effect. It search on your computer for malicious files, viruses and spyware that are hidden somewhere. Definition and Types of Antivirus The Antivirus (or anti-virus) software is a program that used to prevent, detect, and remove malware, including computer viruses, worms, and Trojan horses. Such programs may also prevent and remove adware, spyware, and other forms of malware. These software scan throw the PC of the computer looking for viruses to remove it before the virus start to damage the computer files. There are different types of Antivirus software that have been developed over the years to keep up with the current virus issue such as Conventional Disk Scanner, Memory Resident Scanners, Behavior Based Detection and Start up Scanners. Some of this software can be run upon the users request and others are designed to be run every time the PC id booted up (types of antivirus). 1 of 4 Top Antivirus There is a lot of Antivirus software, but they are not built with the same power. The most powerful Antivirus software is the Shield Deluxe 2011- Antivirus Protection. This antivirus company protects tens of millions of home and business users across the globe. You can set your computer to update viruses weekly and run a complete virus scan. The system can be restored after malicious activity. It controls the status of the system registry and notifies users of any suspicious objects. The second powerful antivirus software is the Trend Micro Titanium Antivirus 2011. It provides complete and easy to use protection from Internet-threats. Then the Norton Antivirus 2011 come after which provide fast, responsive defense against all types of malicious software. The new Norton Protection System employs a multilayered set of security technologies that work to detect, identify, and block attacks. There is also the Panda Antivirus 2011 which is a good choice for windows that keeps the computer protected from any Internet threats. More over there is the Zone Alarm Antivirus software which is the best virus protection with significantly enhanced detection and removal capabilities. There are also the ESET NOD32 Antivirus and mthe Kaspersky Anti-Virus 2011 which are good on protecting (best antivirus software). How antivirus program work 2 of 4 Antivirus programs are designed to protect computer systems from viruses. These programs provide two levels of functionality when protecting against viruses which are real time protection and scanning of files stored on computer drives or disks (Anti-virus). Antivirus programs can detect viruses by two ways. First way is Footprint of virus program and this method is a common method that used to identify viruses. Footprint is the pattern of data that include file. The purpose of this method is comparing the virus footprint with a library of known footprints that match viruses. Also when using this method, viruses must be as viruses and then added to the library of footprints. Footprint of virus program has a one disadvantage. There is a time period when the virus is released to when the library of known footprints is updated.  Virus will not be recognized during this period and it could affect computer. In addition, Characteristics of program is the second way to detect virus es from computer. This method called heuristic scanning and it examines the actions that the program attempts to take or may attempt to take.  It looks at the type of system function calls that included in the executable code. It looks if this calls too suspicious, may flag the program as a possible virus and ask for user intervention. As footprint method, characteristics of program have a disadvantage which is that there is no time period when the computer is not protected after specific viruses are released (Anti-virus, n.d). Benefits of Antivirus Protection Downloading or buying any antivirus software program give chance for people to buy any desktop or laptop. Antivirus program is the best safe measure to stop and minimize risk and any effects. There are various levels of security protection for PCs and they depend on the particular antivirus program offered by trusted vendors. However, there are many benefits that all antivirus programs offer. First of all, it thwarts any virus that related damage. Any antivirus program helps to prevent damaging operating system and other functionalities of the PC from any virus that PC attached. Second, antivirus program maintains PCs security. This happens by updating antivirus package or creating a firewall to improve a PCs overall security. It helps to keep operation system running and internet resource  accessing and browsing experience. Third, all antivirus programs protect data and information. All information, critical data, presentations, files, documents, photos, and other material stored in the computer are secured from virus attacks infections. Finally, antivirus programs protect financial saving. Any unprotected or less protected PC is easy to attack from viruses. With effective antivirus program that protect the PC, you dont need help from technical support and loss a lot of money (Benefits of Antivirus Protection, n.d). Conclusion In sum up, the use of antivirus program is protecting computers from viruses attack. It helps to prevent data and information to be attacked. Antivirus program is software that installing to computer and use to scan PC to search any viruses can damage the computer. There are different types of Antivirus software that developed to use for production. There are many powerful antivirus programs that built with high quality of protection like Norton and MacAfee. Furthermore, this program can detect any virus by two ways which are footprint and characteristics. This kind of program has many benefits of using, it helps to prevent any virus that related damage to computer maintain CPs security and protect data and information. 3 of 4

The Importance of Processing Duplicates in an Mpi

Importance of keeping a clean and standardized MPI A clean Master Patient Index is a huge part of a successful healthcare organization. Therefor, it is very important to identify duplicate records. Duplicate records could cause major issues such as patient safety, risk management, legal, customer service, and other issues. For example duplicate lab tests could be ordered by doctors and preformed , one of the most common being radiology exams because the previous films were not available for comparison. There have been delays in surgery due to lack of available medical history due to duplicate records.Another common issue with duplicate records is the fact that initial treatment is sometimes delayed. Duplicate record management reports should be reviewed to make sure all of the duplicates have been taken care of and merged properly. One thing that we all need to remember is that the MPI is not an automated process and no particular way of repairing records takes away the human compone nt. Therefore it is important to review all possible duplicates, identify those that need more research and those that can be confirmed as true duplicates. Then verify all possible duplicates that require additional research and reconcile those records.The HIM supervisor's role in managing the duplicate processes and workflow is to assign specific tasks to specific staff members, review duplicate management reports, oversee the process of identifying duplicate records, make sure corrections are made and done correctly. They should also try to minimize the causes of duplicates, by looking for patterns. The problem may be created in a specific situation or a specific department. The HIM supervisor might also evaluate current processes for reconciliation of duplicate records and overlaid medical records. The bigger the database, the bigger the duplication problem can be.The productivity of the duplicate merging process is important to monitor to be sure there is no information being de leted or added in the process. It is also important to monitor it so there is no need to re-run and re-run the same reports to double and triple check that duplicates no longer exist. The organization should set MPI standards and processing standards, as there are no set industry standards. There are EMPI recommendations as seen in appendix A AHIMA recommended data elements. It is very important to set standards based on the recommended data elements in appendix A so that nationally and even internationally, your MPI will be asily read and understood, if needed. It is important that it be similar if not the same as other organizations' MPIs so if anyone from another facility or organization needs to access patient records from your database, it will be straight-forward. It is also a good idea to follow the same or similar procedures as other organizations so when new staff is hired or transferred, there will not be very much training needed. In closing, it is very important to keep a clean and standardized MPI for many many reasons: ease of use, patient safety, timely treatment, and transferability, not to mention billing and legal reasons.

Trade Marks Free Essay Example, 2250 words

Second, it must be distinctive that it is capable of distinguishing the goods and services of one trader from other traders’ trademarks. Third, it must be distinctive (Lee, 1999). However, section 5 of the Trade Marks Act 1994 disallows the registration of a trademark that is indistinguishable from an earlier trademark. Moreover the goods or services concerned should be identical to those with regard to which the trademark has been protected. Earlier trademarks are defined under section 6 of the Trade Marks Act 1994 (Anon. , 1994). These include, registered trademarks, international trademarks, Community trademarks whose date of application for registration is prior to that of the trademark sought to be registered, Community trademarks that can validly claim seniority from a previously registered trademark or international trademark, and trademarks that are entitled under the Paris Convention to protection as well known trademarks (Anon. , 1994). The Trademarks Registry has adopted a practical approach to this problem by declaring that graphical representation of a sign transpires, whenever the following conditions are satisfied. First, the mark should be defined with sufficient precision, so that infringement rights can be determined. We will write a custom essay sample on Trade Marks or any topic specifically for you Only $17.96 $11.86/pageorder now Second, the graphical representation should be capable of independently establishing the trademark without the necessity of additional information, such as supporting samples (Lee, 1999). The Registry made it clear that these guidelines are not common for every case. Every application will be considered on the merits of the case. For instance, the Dulux Dog mark was registered despite its simplistic description. In this instance the Trademarks Register permitted the registration of an image of an Old English Sheepdog and the Derbyshire Building Society (Lee, 1999). The Registry allows representation of shapes that are in the form of line drawings or photographs. A perfect example of this is the Coca-Cola bottle. The old Act refuses to register the shape of a bottle (Lee, 1999). The TMA, due to its pragmatic approach, had permitted the Coca Cola Company to register the shape of its bottle as a trademark. However, in our problem, trade mark for a pyramidal shape was already possessed by the renowned Toblerone chocolates. Hence, registration of the pyramidal shape for chocolate mints causes an infringement of the provisions of the Trade Marks Law. (ii) A name, "Oxford", for bicycles, which is a well – established unregistered mark recognised as a leader in its field of quality bicycles for the last twenty years.